CONSUMER RIGHTS PROTECTION IN GROUP ORDER PRACTICES: LEGAL ANALYSIS OF SELLER LIABILITY
DOI:
https://doi.org/10.56371/jirpl.v7i1.551Keywords:
Commercial Law, Consumer Rights Protection, Group Order, Default, Seller's LiabilityAbstract
This study analyzes legal protection for consumers and seller liability in the practice of Group Order (GO), a collective ordering mechanism popular in the digital era but often gives rise to problems such as default, delays, non-conforming goods, and fraud. Using normative legal research methods through analysis of the Civil Code, Commercial Code, Consumer Protection Law, and expert doctrines, this study assesses the legal relationship between GO admins, sellers, and consumers as a contractual relationship that gives rise to rights and obligations. Forms of default include non-delivery of goods, goods not as described, or unjustified delays. Both sellers and GO admins can be held accountable and consumers have the right to obtain compensation, refunds, or settlement through the BPSK or litigation channels. This study emphasizes the need for strengthening regulations and supervision so that GO practices are more transparent, accountable, and able to provide legal certainty for consumers.
Downloads
References
Fadhilah, R., & Arifin, Z. (2023). Pelindungan konsumen dalam model transaksi melalui perantara digital. Indonesian Journal of Consumer Law, 3(1), 22–40.
Hartono, S. R. (2000). Aspek-aspek hukum perlindungan konsumen pada era perdagangan bebas. Dalam Hukum Perlindungan Konsumen.
Lestari, N., & Firmansyah, T. (2022). Analisis tanggung jawab penjual terhadap kerusakan barang dalam pengiriman. Jurnal Legislasi Indonesia, 19(3), 312–326.
Maysela, V. A., & Yusuf, H. (2024). Perlindungan konsumen dalam hukum dagang (Studi Undang-Undang No. 8 Tahun 1999 Pasal 3 Ayat 5 tentang perlindungan konsumen terhadap kecurangan penjual perspektif hukum positivisme). Jurnal Intelek Insan Cendikia, 1(5), 1442–1451.
Mondoringin, J. F. (2023). Tinjauan hukum tentang hak dan kewajiban penjual dan pembeli dalam perjanjian jual beli menurut KUH-Perdata. Lex Privatum, 11(4).
Nasution, A. (1995). Konsumen dan hukum: Tinjauan sosial, ekonomi dan hukum pada perlindungan konsumen Indonesia.
Nugroho, S. A. (2008). Proses penyelesaian sengketa konsumen ditinjau dari hukum acara serta kendala implementasinya.
Pratama, A. R. (2024). Perkembangan dan efisiensi penerapan kontrak elektronik pada era digital. Jurnal Ilmiah Multidisiplin, 2(2), 90–96.
Pratomo, A., & Lubis, F. (2021). Perlindungan konsumen dalam transaksi perdagangan melalui sistem elektronik. Jurnal Hukum Responsif, 9(2), 145–162.
Putri, R., & Sihombing, R. (2022). Peran marketplace dalam penyelesaian sengketa konsumen pada transaksi daring. Jurnal Hukum & Pembangunan Ekonomi, 14(2), 233–248.
Riung, C. M. (2015). Tanggung jawab pelaku usaha terhadap kerugian konsumen dalam transaksi melalui e-commerce. Lex Privatum, 3(1).
Santoso, B., & Rahmadani, S. (2021). Tantangan penegakan hak konsumen pada transaksi e-commerce di Indonesia. Jurnal Rechtsvinding, 10(1), 89–104.
Sjahdeini, S. R. (2001). E-commerce tinjauan dari perspektif hukum. Jurnal Hukum Bisnis.
Waskito, A., & Nurhayati. (2020). Pertanggungjawaban pelaku usaha atas barang yang tidak sesuai dalam transaksi online. Jurnal Yuridis, 8(1), 57–71.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Diva Rafi Anjani, Ayun Novita Wulandari, Alifiana Arif Rahmah Aulia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
